2019 —
Fahrenheit DDB—
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Imagine dedicating your entire life to perfecting your craft, but only being recognized by word of mouth. In the world of construction, this is the harsh reality for many skilled builders.
Even with qualifications and years of experience, standing out is nearly impossible.
Why? Because in Peru, an astonishing 70% of constructions are informal, and professional master builders are hidden in plain sight.
Their work is the foundation of our cities, yet their expertise remains unacknowledged.
But what if we flipped the script?
For the first time ever, we are creating a resume that speaks louder than words, one that doesn’t just list achievements, but showcases them.
Let’s bring their almost invisible achievements into the spotlight.
— Videocase
— Film
