2019 —
Fahrenheit DDB—
↳
Every day, women rise up fighting for their rights, their safety, their voices.
The fight isn’t easy, especially in Latin America.
In Peru, women face a harsh reality, with one of the highest femicide rates in the region. But there’s another silent threat that claims even more lives and almost no one is talking about.
Breast cancer takes the live of 11 women every single day in Peru.
It’s the most dangerous killer out there, but it can be caught early.
Still, fear holds so many women back from taking that first, crucial step: a simple check-up.
So we wanted every woman in Peru to face this silent killer with the same courage they show in their daily lives.
— Film
