2023 —
Fahrenheit DDB—
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Isn’t technology supposed to improve all of our lives? So why is it only thought for some?
Perú has one of the highest smartphone usage rates in South America, yet our internet quality doesn’t match up.
The further you move from the cities, the weaker the signal is, leaving thousands in rural areas disconnected from the opportunities it brings.
Imagine something as basic as ordering groceries online and having them delivered to your doorstep—a convenience many take for granted—being out of reach for countless families who have to walk miles to the nearest market.
— Videocase
All because of poor internet quality.
Pretty messed up, right?
plazaVea, the largest supermarket chain in Peru with over 120 stores nationwide, knows it doesn’t have to be this way.
Because if technology isn’t improving everyone’s lives, it’s time to redesign it.
— Board